About Us
KingWash is your digital marketing team,
helping you attract
more customers, drive
repeat visits, and grow revenue without
extra effort. There are no upfront costs or
hidden fees, we
pay to acquire the customer
and you only pay us when they
wash.
Building Awareness
We promote your location through targeted digital, social, and partnership marketing to bring new customers to your door.
Building a database of customers
We capture every visit so you can understand who your customers are and re-engage them through simple, automated marketing.
Building Loyalty & Rewards
We keep customers coming back with personalised offers, smart reminders, and loyalty programs tailored to your site.
To build the largest network of
high-frequency customers seeking convenience, consistency and
value.
To build the largest network of
high-frequency customers
seeking convenience,
consistency and
value.
Our mission is to help you get more out of
your investment by
connecting you to
Australia's largest network of car care
enthusiasts seeking convenience,
consistency and value.
The founding team behind KingWash
The founding team
behind KingWash
Stacey Isaac
Founder
I bring over 20 years of global experience in digital, customer experience, and business growth. As a former Partner at Deloitte Digital, I led the Experimentation division and helped brands like Qantas, Target, UBank, NAB, Coles and Country Road Group drive measurable uplift through smarter, data-led digital experiences.
Before that, I co-founded New Republique, one of Australia's leading UX and experimentation agencies, where I helped scale the company into a specialist performance consultancy — ultimately leading to its acquisition by Deloitte Digital.
At KingWash, I apply this experience to help operators attract more customers, build loyalty, and grow revenue through simple, effective digital marketing that works for them.
John Sewerle
Partnership Advisor
With decades of hands-on experience in the car wash industry, I've helped hundreds of operators design, build and scale high-performing sites across Australia. My focus has always been simple: give operators the tools, equipment and support they need to run reliable, profitable car wash businesses.
At Carwash World, I've built a reputation for practical expertise, industry knowledge and long-term operator partnerships — supporting everyone from first-time owners to large multi-site operators. Partnering with KingWash allows me to bring operators even more value, connecting them with new customers, increasing repeat visits, and helping them grow their sites through smart, modern digital marketing.
Nima Yassini
Founder
With over 20 years in digital, CRM, loyalty, and customer experience, I've led major optimisation and growth programs across Australia and the UK. My background spans global agencies such as JWT London and BMC Media, specialising in experimentation, CRO, eCommerce, and digital strategy. I later co-founded New Republique, delivering performance uplift for brands like Qantas, Chemist Warehouse, BMW, Kogan, HSBC and Bendigo Bank.
At KingWash, I use this data-led experience to help operators attract more customers, build loyalty, and grow revenue through simple, effective digital and CRM strategies.
Ranjan Tharmakulasingam
Ranjan
Tharmakulasingam
Technology Advisor
With over 15 years of experience in software architecture, cloud engineering, and large-scale digital platforms, I've helped engineer some of Australia's most iconic digital products, including MYOB and Seek.com.au. My expertise lies in transforming complex business requirements into simple, scalable, and reliable technology used by millions.
At KingWash, I lead the platform's architecture, data systems, security, and product innovation — ensuring operators benefit from fast, stable, and intelligent technology that drives customer acquisition, loyalty, and revenue growth.
How We Help Operators
How We Help Operators
KingWash gives operators a simple, powerful
way to grow their business without extra
cost, effort, or staff. We handle the digital
work so you can focus on running your site.
Bring You New Customers
We run targeted digital, social and partnership marketing to promote your location
and drive high-intent customers straight to your site.
Fill Off-Peak Periods
Our platform directs customers to your quieter times, helping smooth demand and
increase daily revenue.
Build a Database of Your Visitors
We capture every visit so you can understand who your customers are and re-
engage them through simple, automated CRM and loyalty programs.
Increase Repeat Visits
Personalised offers, reminders and rewards keep customers returning more often.
No Upfront Costs
We pay to acquire customers. You only pay us when they wash. No lock-ins, no
hidden fees.
Full Visibility & Control
A simple portal lets you track visits, revenue, customer insights and performance in
real time.
Designed for Connection, Simplicity, and Choice
Designed for
Connection, Simplicity,
and Choice
Build Meaningful Connections
We exist to connect people, operators to customers, customers to great experiences, and each other as one aligned team. Strong connections drive stronger outcomes.
Design for Simplicity
We obsess over making every experience clear, fast and effortless for operators, customers and our own team. Simplicity is our standard, not an afterthought.
Champion Choice
We create options, not obstacles. Whether it's how customers wash or how operators grow, everything we build is designed to empower choice and flexibility.
Your Questions, Answered
KingWash is Australia's first connected car care platform — helping operators attract more customers, fill off-peak periods, and simplify payments and marketing through one easy-to-use system.
There are no upfront costs or hidden fees. We pay to acquire customers, and you only pay us when they wash.
Payments are processed automatically through our platform. You receive payments directly to your account after each wash.
Yes, you have full control over your pricing and can create custom offers through our operator dashboard.
You'll get high-intent customers who are actively looking for car wash services in your area, with a focus on repeat visits and loyalty.
Yes, there are no lock-ins. You can leave anytime with no penalties or hidden fees.